Rusty's newly minted logo.
It’s a new year and legendary surf brand Rusty unveiled a new logo at the Agenda trade show, which took place on Jan. 4 – 5 in Long Beach.
Instead of the recent logo which depicted the brand’s full-name Rusty, what will be placed on the brand's hang tags, labels and ads will be the to-the-point “R.,” which happened to be one of the brand’s logos from the wild 1980s.
“R. is iconic,” said Rusty President Charlie Setzler. “It is retro and it is the heritage of the brand.”
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